The Carousel Scene
The most magical place on Earth is witnessing an unusual lack of foot traffic this summer season. Famed Disney theme parks, which usually thrive with cheerful crowds, remain eerily empty, prompting a question we usually wouldn’t associate with Disney – where is everyone?
The Happiest Place Becomes the Loneliest Place
The unprecedented vacuum could be attributed to multiple factors. Indubitably, crucial amongst those is the sky-high ticket prices. In the period leading up to summer, Disney revised its entry fee, pushing it above the comfort level of many fans. The revised rates were not accepted with the usual Disney excitement, leading to a noticeable dip in visitor count.
Wary of ‘Woke’ Changes
Apart from the soaring ticket prices, another reason could be the recent ‘woke’ initiatives introduced by Disney. As part of these decisions, Disney redesigned certain classic rides to be more inclusive and removed some characters from its parks in an attempt to connect with the evolving beliefs of society. However, these have not been entirely well-received, leading to backlash from traditional lovers of the brand.
Yet Disney’s Stock Still Sparkles
Despite these adversities, here’s why it may not be in investors’ best interest to turn their backs on Cinderella’s Castle just yet. Although the parks may look empty, the Disney stock charter tells a different tale.
Lights, camera, profits! Disney’s diverse business – including its studio, media networks, and streaming services – ensure that revenues keep coming in through irrespective of the low footfall in theme parks. Moreover, recent expansion in international markets and the ever-expanding portfolio of content could mean that Disney’s stock price is currently under-valued.
The Final Curtain Call
Pricey tickets and wave of ‘wokeness’ may be holding back the crowds, but it doesn’t seem to be entirely detrimental to the House of Mouse. In any cast, with Disney’s undeterred spirit of revamping and revolutionising, it may just be a matter of time till they win back the hearts of their audience, and see those magical gates bustling with eager visitors once more.
For the savvy investor, it appears that now might be precisely the time to grab some of those Disney shares, before the magic spell wears off and prices skyrocket.
Tags: Disney, Stock Investment
Leave a Reply